Fitness app Aaptiv raises from Insight Partners, launches Enterprise channel

INSUBCONTINENT EXCLUSIVE:
With a lot of towns instituting shelter-in-place orders to restrict how people physically interact in order to slow down the spread of the
And in cases where people are remaining indoors, figuring out exercise regimes within our four walls has become a way to stave off boredom,
to offset the cessation of our normal gym or sports routines or just to stay in shape in our newly extra-sedentary lives.In that context, a
from one of its big investors, Insight Partners, on the back of a recent surge in business.Founder and CEO Ethan Agarwal says the the number
with content up 200%
Aaptiv has now passed 30 million classes consumed on its platform (up from 22 million in May last year)
The company, like many startups, is not yet profitable but is coming close to breaking even.The new infusion of funding will be used to
continue expanding a new Enterprise channel that Aaptiv recently launched to provide classes via API on other platforms
whopping $9.5 billion for a new fund, with a mission to support existing portfolio companies through these complicated COVID-19 times.For
Last year, we noted that the startup was talking to potential acquirers to be sold for what we understand from a close source to be a
its B2B2C offering, including businesses that want to integrate Aaptiv into their employee wellness programs, companies whose core business
coronavirus, and others that might benefit from providing more fitness and wellness services to their users.The company started out life by
connecting a network of trainers to users through a series of on-demand classes
Last year, however, it made a small pivot of sorts when it launched an AI-based service called Coach that aimed to provide workouts and
other suggestions more tailored to your specific abilities and interests and goals: not replacing the human trainers, but augmenting
them.Along with that shift, Aaptiv laid off an unspecified number of trainers
Today, it has 20 on staff, Agarwal said, and has no plans to change that model with a move into, for example, an all-AI platform, or