INSUBCONTINENT EXCLUSIVE:
among adults, Moshi is looking to bring mindfulness and meditative techniques to children
The app today announced the close of a $12 million Series B financing led by Accel, with participation from Latitude Ventures (the follow-on
sister fund to LocalGlobe) and Triplepoint Capital
board.Moshi was originally born out of Mind Candy, which was founded by Michael Acton Smith (founder and CEO of Calm) who created an online
entertainment platform for kids called Moshi Monsters
In 2015, Smith stepped down as CEO to go build Calm, and Moshi CEO Ian Chambers stepped in, ultimately developing and launching Moshi in
Mind Candy is now rebranding to Moshi.Moshi is an app that helps kids sleep
The app offers close to 150 bits of original content, with 80 original 30-minute bedtime stories written and produced entirely by the
(song), and the underlying musical score
Each story is crafted with meticulous attention to detail
That sound effect is timed up to the average resting heart rate of a child, purposefully lulling them into a restful place.Moshi has also
managed to get celebrities involved in the project, with narrations from Goldie Hawn and Sir Patrick Stewart, alongside other voice over
management or what have you.Moshi offers a free one-week trial before charging USD$40 annually, with six pieces of content free for
anyone.The company has more than 100,000 subscribers, with 85 million stories played
Chambers told TechCrunch that 70 percent of all stories are completed.Moshi plans to use the financing to launch new features and content in
collaboration with sleep industry experts and scientists, as well as scaling up user acquisition through marketing, advertising and
