INSUBCONTINENT EXCLUSIVE:
Google has announced that it will now allow any business owner that sells their products online to list their inventory for free on the
company's Google Shopping platform.Up until now, online businesses were required to pay for ad placement on Google Shopping but the search
giant has decided to change this in order to help retailers and small businesses better reach their customers during the ongoing coronavirus
pandemic.In a blog post announcing the change, president of commerce at Google, Bill Ready explained how the move will benefit retailers,
items people need in stock and ready to ship, but are less discoverable online
For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs
For shoppers, it means more products from more stores, discoverable through the Google Shopping tab
effect on April 27 and according to Ready, it will also be rolling out worldwide over the next few months.Customers that previously payed to
promote some of their products on the platform will now be able to list their full inventories for free while new users can now apply to
place listings for free in Google's Merchant Center.Additionally Google announced that it is partnering with PayPal to allow merchants to
This will help speed up the onboarding process while allowing the company to ensure that it is providing the highest quality results for its
users.Google also plans to continue working closely with its existing partners, including Shopify, WooCommerce and Big Commerce, to help
merchants manage their products and inventory.Via The Verge
