INSUBCONTINENT EXCLUSIVE:
launched back in 2013 as a cross-network advertising startup, eventually expanding by automating ad campaigns and consolidating marketing
The company says it already sells interconnected products for analytics, intelligence, reporting, workflow and order management, with many
acquiring AdStage, Hedayati said TapClicks can deepen its intelligence capabilities, giving marketers a better understanding of how their
campaigns are performing across different channels.The companies said TapClicks made offers for the entire AdStage team to join, with the
majority of the team accepting
AdStage co-founders Sahil Jain and Jason Wu are taking roles at TapClicks as general manager for marketing intelligence and vice president
of engineering for marketing intelligence, respectively.AdStage previously raised more than $15 million in funding from investors including
Verizon Ventures, Freestyle Capital, 500Startups, Digital Garage and HubSpot
marketing spending, there are still opportunities
For one thing, he suggested that large enterprises are going to be less interested in making a big investment in building their own
