INSUBCONTINENT EXCLUSIVE:
$15 million in Series B funding.Swift and his co-founders come from email marketing company BlueHornet/Mapp Digital, which he said gave them
For example, last week I covered Stensul, which focuses on the email creation process
Swift and Sales Engineering Manager Justin Soni gave me a quick demo of the Cordial platform, one of the big distinctions they pointed to
was the way it uses customer data
Rather than targeting and customizing emails based on broad customer segments, they showed me how a Cordial email can incorporate dynamic
testing out variations on one element, but every part of the email, from the subject line to the call-to-action button.And while Cordial
All of that can be coordinated from within a tool called Podium, where a marketer uses a visual interface to build different communication
flows based on customer actions.Cordial previously raised $6 million in Series A funding
Companies using the platform include Freshly, La Quinta and 1-800-Contacts.The new funding was led by PeakSpan, with participation from
Upfront Ventures and High Alpha
Swift said this will allow Cordial to continue adding new marketing channels (the goal is one per quarter) and to continue investing in the
