INSUBCONTINENT EXCLUSIVE:
help other publications supplement their local coverage.Earlier this year, the company launched a news wire that automates the creation of
local news stories using online data sources like Yelp and Zumper
Outbrain and Taboola, usually with celebrity-focused, gimmicky or otherwise sensationalistic headlines
recommendations to their own articles if they want), the Hoodline Local Data Wire and the broader network of publishers.Whatever the source,
So when the module shows up next to an article, it can recommend other stories that are locally relevant and have a similar topic and
tone.By limiting recommendations to local news from the Hoodline network, the company should be able to avoid most of the clickbait filling
read without prioritizing clicks at the cost of quality or other engagement metrics.Kumar added that the location-focused approach also
means that Hoodline can provide these recommendations without tracking your online behavior
in the initial tests, the module resulted in an average clickthrough rate that was more than double those of existing products.You can
actually judge the recommendations side-by-side with Outbrain on the websites of local ABC TV stations (Hoodline participated in the startup
The startup was acquired by Ripple News (now known as Pixel Labs) in 2016, and since then, Hoodline has become the brand for all of the
