INSUBCONTINENT EXCLUSIVE:
What3words, a startup that has divided the entire world into 57 trillion 3-by-3 meter squares and assigned three words to each one, has
group SAIC Motor, Formula 1 champion Nico Rosberg and audio and navigation systems company Alpine Electronics have invested in the
new markets and product developments.The investment, which was not disclosed, illustrates interest in the industry for technology that
simplifies the user experience in cars, can be easily used with voice commands and prepares companies for the age of autonomous vehicles
navigation systems: duplicate street names.The company has assigned these 57 trillion squares a unique three-word name using an algorithm
that has a vocabulary of 25,000 words
The system, which anyone can use via the what3words app, is available in more than a dozen languages
For instance, if you want to meet a friend in a specific corner of the Eiffel Tower in Paris, you can send the three-word address
An Airbnb host might use a three word address to direct a guest to a tricky entrance
Someday, riders might be able to say or type in a three-word address to direct a self-driving car to drop them off at a specific entrance at
A sedan variant of the A-Class will come to the U.S
market in late 2018.TomTom also announced plans last month to integrate what3words into its mapping and navigation products in the second
vehicle infotainment systems.
