INSUBCONTINENT EXCLUSIVE:
Like similar products, Cerebri Values also allows marketers to create cohorts of similar customers for marketing campaigns
The focus here is on grouping customers by behavior, not demographics, which is a bit different from how similar tools often work.To do all
of this, Cerebri allows its users to combine data from a variety of sources and then uses its machine learning models to predict what will
work best for this customer
In an age where customers are increasingly wary of companies that harvest their data, all of this may sound a bit dystopian
Cerebri says it has already ingested more than two billion customer touchpoints and events across 12 million consumers and that all of this
