INSUBCONTINENT EXCLUSIVE:
SBI General Insurance has launched its new logo and taglineSBI General Insurance (SBIG), on Wednesday, announced the launch of its new
SBI General Insurance is a joint venture insurance company, with the country's largest lender State Bank of India (SBI) holding the
majority stakes.In an official release, SBI General Insurance said that The new purple colour logo conveys SBIG's future readiness with
services to its customers consisting traditionalists and modernists across India
The traditionalist customers are those who value trust, loyalty, value for money and integrity, whereas modernist look for flexibility and
future readiness."With the new brand identity, we are delighted that SBI General is reinventing, and while contributing in insuring the
nation, it is taking forward our legacy of trust
We are sure with enhanced digital capabilities, it is better positioned to serve its patrons and continue to provide positive and better
customer experience," Dinesh Kumar Khara, Managing Director Global Banking - Subsidiaries, State Bank of India said.Founded in 2009, SBIG
currently has more than 120 branches across the country.
