INSUBCONTINENT EXCLUSIVE:
Joanna GlasnerContributorMore posts by this contributorThese days, it seems like everyone with extra cash has some kind of pricey drinking
It might be fine wine, craft beer or cocktails
Or it could come in the form of coconut water, cold-pressed juice or the latest frothy caffeinated concoction.No matter what your
dollars in annual investment.Where are investors pouring all that money Some unlikely places
specialty called cheese tea
tea, we found startups are also raising millions to bottle deep ocean water, customize instant coffee and make your party punch more
portable.Bottom line: So long as there are profit margins to squeeze out, the quest continues for new ways to get you drunk, hydrated or
scalable businesses to be built in doling out more exotic varieties of water, coconut-based beverages and other drinks to hydrate
fitness drinks that have raised funding in recent quarters.Funding data reveals that investors still see the potential for significant
returns from coconut water
that recently raised $30 million
year.We also saw a couple of deals involving startups offering alternatives to bottled or tap water
pure water refill stations and has raised about $8 million to date
alcohol.Since last year, venture investors have poured more than $300 million into an assortment of companies providing alcoholic beverages,
easier ways to select and buy it
sleepy, let caffeine come to the rescue
Venture investors, known to be heavy consumers of caffeine, also seem to like investing in the stuff.Using Crunchbase data,
beverage innovators, like Sudden Coffee
activity was in meal-replacement and nutrition drinks
the time or inclination to sit down for a traditional meal
couple of months for the space, however, went to REBBL, a startup that raised $20 million in May for its line of bottled drinks featuring
always a home run for VCs
People will always be thirsty
thatMethodologyOur analysis focused primarily on companies that have secured funding in the past year; however, we also included some rounds
outside those parameters that were exceptionally large or noteworthy in other ways.
