INSUBCONTINENT EXCLUSIVE:
Instacart, the grocery delivery platform valued at $4.2 billion, has today announced that it has hired its first chief communications
officer in Dani Dudeck.Dudeck has been in the communications world for the past 15 years, serving as VP of Global Communications at MySpace
for four years and moving to Zynga as CCO in 2010
At Zynga, Dudeck oversaw corporate and consumer reputation of the brand before and after its IPO, helping the company through both
tremendous periods of growth and a rapidly changing mobile gaming landscape.Dudeck joins Instacart at an equally interesting time for the
seeing growing interest from incumbents and behemoth tech companies alike.Amazon last year acquired Whole Foods for nearly $14 billion,
Plus, Target acquired Shipt for $550 million in December
Meanwhile, Walmart has partnered with DoorDash and Postmates for grocery delivery after a short-lived partnership with Uber and Lyft.In
other words, the industry is at a tipping point
Instacart not only needs to out-maneuver the increasingly competitive space, but continue to tell its story to both consumers and potential
Our home is powered by Instacart because over the years, I saw how the products helped me better manage our household rhythm
while getting to spend more time with my family
By building on that success, we have a compelling opportunity to grow Instacart into a beloved, household name and turn Express into a
must-have membership for families and busy people everywhere
