INSUBCONTINENT EXCLUSIVE:
But Kriegsman and her co-founder Alana Branston have also laid out their broader vision for a more flexible, WeWork-style approach to
brick-and-mortar retail, one where brands essentially rent out shelf space in Bulletin stores.So brands that may have only sold online can
with Bulletin, manage their inventory and track their sales.Bulletin has actually been working on something like this since I first talked
point where the company is ready to roll it out to all of the 150 brands it works with
process.Braine gave me a quick walk-through of Omni, showing me how a brand could, with just a few clicks, add a new product to its
Braine said the goal is to give brands the same kinds of data around physical purchases that they have access to when they promote and sell
predicted that Omni will allow Bulletin itself to expand more quickly
with plans to open in additional cities later this year.
