INSUBCONTINENT EXCLUSIVE:
Amazon has ended its partnership with N R Narayana Murthy-owned Catamaran VenturesAmazon.com Inc and one of its biggest sellers in India,
Cloudtail, have decided to end their relationship, they said on Monday, following years of allegations from brick-and-mortar retailers that
the seller received preferential treatment.A joint venture between Amazon and India's Catamaran that controlled Cloudtail was coming up
for renewal on May 19, 2022, and the two sides said in a joint statement they had mutually decided not to extend it beyond that date.The
for years to a small group of sellers, including Cloudtail, and used them to bypass Indian laws.Amazon has said it does not give
preferential treatment to any seller and that it complies with the law.In their joint statement, Amazon and Catamaran did not say why they
had decided to end their joint venture, but said the partnership ran successfully for seven years and made "tremendous strides."Cloudtail
had been controversial, with Indian brick-and-mortar retailers for years accusing Amazon of giving it preferential treatment which hurt
smaller retailers.It was formed when Amazon entered a joint venture with an entity formed by one of India's most famous tech moguls, N
Reuters investigation in February found Amazon publicly called Cloudtail an independent seller offering goods on its marketplace website,
the country's foreign investment laws.The story had triggered calls for a ban and an investigation of Amazon, and the financial crime
fighting agency was looking into its findings.Amazon also gave Cloudtail, and another seller named Appario, discounted fees, the Reuters
investigation found.Amazon is also in talks with the parent of Appario to determine whether it wants to renew its joint venture next year, a
source with direct knowledge told Reuters on Monday
Appario did not immediately respond to a request for comment.The source added that multiple sellers in India were likely to take over
Cloudtail's share on Amazon.in over time."There will be challenges, but the company is fairly confident it will manage," the source
against them in India, dealing a blow to the companies in their key growth market.
