INSUBCONTINENT EXCLUSIVE:
Foursquare has just hired Liz Ritzcovan as Chief Revenue Officer.Ritzcovan hails from BazaarVoice, where she also served as CRO
She previously held CRO positions at Sizmek and Parade Media Group, and before that, spent time at Yahoo, Time Inc, and Interbrand.Though
Foursquare has been around since 2009, things have changed a lot for the company
What started as a consumer-facing app to log and share location information has become a SaaS company focused on helping brands understand
the legacy Foursquare app into Foursquare (a Yelp competitor centered around recommendations) and Swarm (a social location check-in app)
to create enterprise tools.For example, Pinpoint by Foursquare (an ad product) has more than half of the Ad Age 100 as advertisers, and
Attribution by Foursquare (a measurement product) has doubled its revenue in 2017
for the past three years.Ritzcovan is aware that, despite the growth of e-commerce, 90 percent of consumer spending and memorable
experiences happen in the real world
announcement blog post:So what is my first priority as CRO Client centricity
Foursquare is more and more about bundling technology licensing, mapping capabilities, and marketing optimization in a suite of solutions
