INSUBCONTINENT EXCLUSIVE:
plans via SMS evolved out of his earlier (and first) startup, called Livday: Also a planner app for friends to share their favorite ideas
for weekend hikes and so on
Or, well, attempt to circumvent app notification fatigue/mute buttons.As is often the case in fashion-led consumer tech, old ways can get
polished up to feel shiny and new again once whatever displaced them has lost enough sheen to start to look old.The Nudge has garnered
around 10,000 active weekly users at this point, launching out of its year-long public beta
hike plan, or details of a hip coffee venue or volunteering opportunity which the startup reckons will appeal to its SF community.The texts
that resonate with their target millennial users.Convincing information-overloaded consumers to willingly hand over their mobile digits to
point.On the personalization front, they say plan ideas are customized based on factors such as the current weather and local trends
people pretty much the same idea of what to do at the weekend or of an evening, Peterson admits that venue overcrowding has been a problem
unintended flash mobs of demand.On the business model side, the plan is to make The Nudge a subscription service
determine whether an SMS can be linked to a specific bar bill or restaurant check for them to take a cut, for example.Though, to be clear,
lifestyle subscription service hoping to cut itself a slice of the attention economy.In 2016 a startup called Shine launched on-demand life
service in January this year, apparently never having found a way to scale M into a fully fledged AI assistant.
