INSUBCONTINENT EXCLUSIVE:
Mumbai's Jio World Drive is spread across an area of 17.5 acres.New Delhi: Reliance on Thursday unveiled its premium retail destination,
Jio World Drive, in Mumbai's Bandra Kurla Complex, spanning across an area of 17.5 acres.The premium retail stop included 72 international
- Indian brands, 27 culinary outlets with cuisines from across the globe, rooftop theatre, and open-air community market, the company said
in a release.The company said, "Jio World Drive will introduce the global concept of 'designated pop-up spaces' for the first time in India
Pop-up @ The White Crow is a unique customizable concept which provides a platform for discovery and accessibility for both customers and
brands."Also Read: Mukesh Ambani Brings 7-Eleven Stores To India, First One In MumbaiDarshan Mehta, CEO, Reliance Brands Limited, said, "The
precinct will set new benchmark for curated experiences that one can expect from such retail avenues from across the globe, in the heart of
Iconic offerings like the upcoming Jio Drive-in theatre will make this a must-visit destination."Reliance said that the retail space will
house its new food and grocery store FreshPik
The company also launched India's first flagship and anchor store of the home-decor behemoth - West Elm and a concept store of Hamleys'
World Drive also introduced curated complimentary services, such as shopping bag drop-offs and pick-ups.Mr Mehta also said, "Our research
indicates that customers are ready to step-out for unique experiences, in places that are likely to provide more than one sensory experience
and with people they love
And that is exactly what we aim to provide at Jio World Drive."Reliance mentioned that the entry into the premises will only be allowed for
those who are double vaccinated and have exhausted a period of 14 days from their second shot.
