INSUBCONTINENT EXCLUSIVE:

How Facebook is protecting Pakistan's election 2018 from abuseFacebook is increasing the number of people working

on safety and security issues around the world to 20,000 people by the end of the year, as it employed dedicated teams working on all of the

elections, Facebook has ramped up its efforts to ensure they doing everything they can to prevent abuse, working in collaboration with the

Election Commission of Pakistan to better understand and address the specific challenges faced here.There are people who want to abuse the

taking a number of steps to protect and preserve the integrity of the upcoming elections around the world

Pakistan is no exception.Here is a look at the specific steps Facebook has taken in Pakistan ahead of the July 25th election.According to

social media platform"We use signals, including feedback from people on Facebook and clickbait sensationalist headlines, to predict

potentially false stories for fact-checkers like AFP to review," says a statement issued by the Facebook."When fact-checkers rate a story as

repeatedly share false news will also see their distribution reduced and their ability to monetize and advertise removed."We also want to

empower people to decide for themselves what to read, trust, and share

When third-party fact-checkers write articles about the accuracy of a news story, we show these articles in Related Articles immediately

below the story in News Feed

We also send people and Page Admins notifications if they try to share a story or have shared one in the past that's been determined to be

false.We want to empower people to decide for themselves what to read, trust, and share, and we do this by promoting news literacy and

providing people with more context

In Pakistan, we've partnered with Media Matters for Democracy and EngagePakistan to develop and distribute localized versions of our false

news tips in Pakistan, with the aim of helping our community here learn how to recognise and avoid false news and misinformation

This week, we will be posting a Public Service Announcement at the top of News Feed - visible to our entire Facebook community in Pakistan -

with a link to these false news tips."Fake accounts can be a major distributor of harmful and misleading content

easier to respond to reports of abuse, detect and remove spam, identify and eliminate fake accounts, and prevent accounts from being

without assessing account contents themselves." For example, our systems may detect repeated posting of the same content, or aberrations in

the volume of content creation

taking significant steps to bring more transparency to ads and Pages on Facebook

Anyone can now view active ads from Pages on Facebook

The feature will allow our community in Pakistan - and around the world - to see ads across Facebook, Instagram, Messenger and our partner

network, even if those ads aren't shown to you

People can also learn more about Pages, even if they don't advertise

For example, you can see any recent name changes and the date the Page was created.We require our community on Facebook to respect our

Community Standards, and we hold advertisers to even stricter guidelines

changing our ads review system to pay more attention to these signals

flag and take down ads

Also, last year, we stated that we will no longer allow Pages that repeatedly share false news to advertise on Facebook," the statement

appear as a megaphone at the top of their News Feed

In addition, we are also working to secure candidate and party Pages to protect them from hacking and impersonation, and will be sending out

security emails to admins of such pages, as well as launching an election integrity website

(www.facebookpakistanelectionintegrityinitiative.com) for candidates and parties in Pakistan."This website will offer tips and best

practices in English and Urdu for politicians and political parties on how to engage their followers and keep their Facebook Pages and

of working with the Election Commission of Pakistan to share a reminder about the ECP's 8300 Voter SMS service, which is designed to give

Pakistanis easy access to their voter record and polling station," the statement noted.Asad Baig, Executive Director at Media Matters for

Democracy, said: 'We're committed to defending freedom of expression, media and the internet in Pakistan

With Facebook's role in giving people in Pakistan a voice, the ability to connect and access to vital information, they are a natural and

increasing the number of people working on safety and security issues around the world to 20,000 people by the end of the year, as it

actors or abuse on Facebook.Ahead of Pakistan's elections, Facebook has ramped up its efforts to ensure they doing everything they can to

prevent abuse, working in collaboration with the Election Commission of Pakistan to better understand and address the specific challenges

is absolutely committed to preventing, and is taking a number of steps to protect and preserve the integrity of the upcoming elections

around the world