INSUBCONTINENT EXCLUSIVE:
When it comes to the promises of persistent location hyper-awareness, the promises of mobile have largely fallen flat
While this has been a bummer for consumers looking for more contextual services from the apps they have installed, this also has been a pain
for marketers keen to get their hands on more quality user data.Bluedot Innovation wants to tackle this by building out tech that can
Bluedot announced today they have raised $5.5 million in Series A funding led by a major toll road company, Transurban
that companies utilizing the API can tell whether their marketing efforts are actually turning into consumers visiting physical locations
There are no shortage of players in this space; what makes Bluedot unique, the company insists, is their focus on RD to develop more
precise, low-power solutions that rely on networks and a variety of sensors in the phone to deliver data insightful enough that customers
entirely on developing a service that could make mobile payments for toll roads, the idea being that rather than having to install something
on your windshield, you could just download an app, allowing persistent location access so whenever you drove through a tollway that had
particularly through a partnership with Salesforce, though given the fact that this round was led by a toll road company it suffices to say
that this use case is still firmly within their sights
In November, the startup released the LinktGO app with Transurban, which allows Australian users to make toll road payments from their
