INSUBCONTINENT EXCLUSIVE:
Feeble demand in rural areas of the country has affected sales of fast-moving consumer goods (FMCG) in September as compared to August,
which saw heavy stocking ahead of the festival season, according to the data of Bizom, a retail intelligence platform.
Sales in rural India
fell 14.3 per cent while urban sales growth stood at 1.1 per cent in September as compared to the previous month.
Overall FMCG sales fell
by 9.6 per cent in September as compared to August
Rural sales form 65-70 per cent of FMCG sales, according to Bizom
It pointed out rural sales were affected owing to excessive rain in some areas and weak precipitation in others, thereby hitting farm yields
flat sales as compared to the previous month.
Godrej Consumer Products in its quarterly update said the FMCG industry continued to remain
The makers of the Cinthol soap said rural markets witnessed slow growth compared to urban areas in the July-September quarter.
Akshay
more people are out celebrating festivals this year than they did in the previous two years
Going by current trends, measures to bring down inflation will reduce consumption headwinds and improve sentiment during the upcoming
In August, both rural and urban markets had witnessed growth
before the festival season, consumers end up splurging in categories that are large-ticket purchases
Also, there is an uptick in gifting packs across eatables, which start to pick up, especially at the higher price end
downtrading in rural (areas) was still prevalent during the quarter
in low single digits during the just concluded July-September quarter.
