INSUBCONTINENT EXCLUSIVE:
New Delhi: At nearly $940 billion, Apple is certainly well on the way to becoming the world''s first trillion dollar company -- and the
feat could be achieved as early as the end of this year with upcoming iPhone launches.The tech giant crossed the $900 billion market
capitalisation mark in November last year following the launch of its "super premium" iPhone X and, according to CEO Tim Cook, in India,"we
set a new first-half record" as Apple reported record results for the first quarter of 2018.However, in India -- the world''s
third-largest smartphone market -- the Cupertino-based iPhone maker has not crossed sales of 2-3 per cent despite arriving in the country
almost a decade back.Trying hard to make inroads, the company is currently going through an overhaul under Michel Coulomb, the new head of
the India operations who took over from Sanjay Kaul in December last year.The iPhone maker is also seeking tax relief and other incentives
from the government to begin assembling more handsets in the country and its proposal to set up a manufacturing unit is reportedly being
evaluated.In 2017, Apple sold nearly 3.2 million iPhones in India
As the company requires to increase its market cap by nearly six per cent to become a trillion-dollar company, can India pitch inAccording
to industry experts, India is the fastest-growing among the top 20 smartphone markets globally, with a large untapped user base potential in
Tier 5 and 6 cities and beyond.The rapid growth of the smartphone market can be attributed to several factors like low smartphone
penetration, inexpensive mobile data and growing aspirational middle class."As a result, the Indian smartphone market continues to look
fertile in the coming years, helping brands grow and enhance their portfolios.""Certainly, for Apple too, it''s a big market to target and
grow as the aspirational buyers continue to opt for this luxury brand," Upasana Joshi, associate research manager, client devices, IDC
India, told news agency IANS.The current smartphone user base in India is at 400 million which is set to grow by leaps and bounds."Apple''s
market share in India has grown in recent years
It is a premium range player and is performing well in that segment in the country," says Anshul Gupta, research director at
Gartner.According to Ms Gupta, like any other major player, the iPhone maker is bullish on the country and plans to expand its
operations."Whether India will help it become the $1 trillion company is not known yet -- but yes, the smartphone market in India is growing
across price segments, providing ample opportunities for Apple," Ms Gupta told IANS.Apart from Samsung, which recently unveiled the world''s
largest mobile factory in India, another big worry for Apple are a couple of Chinese players who have wooed a big chunk of aspirational
users who would otherwise have shifted to new iPhones."Chinese players like OnePlus and Oppo have stopped the flow of users to Apple by
selling premium devices in the Rs 30,000-Rs 40,000 range with the latest features
The charm of owning older iPhones is also over as large displays with better aspect ratios are now being preferred," Satish Meena, senior
forecast analyst at Forrester Research, told IANS.Unless Apple manufactures the latest iPhones here and sells them cheap, things won''t
change and may further deteriorate, he warned.Compared to the US, India is a "mobile first" market and, hence, most of the digital services
are designed around smartphones which makes them central to the users'' lives."However, compared to the US, the average selling price (ASP)
in India is more skewed around $150, making it a tough market for Apple where even the older models such as iPhone 6S are being sold for
$300 -- thus reducing the overall total addressable market (TAM) opportunity for it to capitalise strongly," Tarun Pathak, associate
director at Counterpoint Research, told IANS.Today, "Apple has a two per cent share of smartphone sales in the Indian market and the
remaining 98 per cent of the market has been warming up to, and becoming deeply entrenched in, the Android ecosystem", Mr Pathak added.Apple
is currently assembling just one model in India -- the iPhone 6S (earlier it was iPhone SE which didn't make much headway) -- with its
Missing are the iPhone 7, 8 or X series which further distances Apple from the overall opportunity."Apple can still remain bullish on India
with only 30 per cent of the population using smartphone and a potential opportunity for all the players in the mobile ecosystem, including
Apple," Mr Pathak noted.According to Ms Joshi, Apple has been successful in India, evident from the fact that iPhone users are some of the
most loyal users among all smartphone brands, waiting eagerly to get their hands on the new model of iPhone.Still, being merely bullish may
not help Apple in the near future
The time is ripe to take some concrete steps, bring India on its global sales map, and cross the $1 trillion-dollar hurdle.
