INSUBCONTINENT EXCLUSIVE:
German high-end carmaker BMW is increasing its focus on India, buoyed by the best-ever yearly sales in 2022 as it sees big development
potential for market management here provided the low penetration
Driven by the highest ever variety of launches (26 ), and bottled-up demand emerging from the pandemic-induced lockdowns, BMW India sold 35
per cent more cars (BMWs and Minis integrated) in 2022 at 11,981 systems (of which 11,268 were BMWs), making it the highest ever shipments
in its history considering that its entry in 2007
Its two-wheeler brand BMW Motorrad also had its best-ever sales providing 7,282 systems, a full 40 percent growth on-year
Though India is most likely to surpass Japan to end up being the third biggest automobile market on the planet after China and the US in
2022 offering more than 4.25 million systems, there is nothing to compose home about the high-end sector which is almost 1 per cent
Of this, the car volume stood at 3.8 million in 2022, excluding the units offered by luxury carmakers Mercedes, BMW and Volvo, according to
information shared by industry body SIAM last week.BMW 3 series Gran Limousine 330Li M Sport review: A limousine thats amazing to drive! I
am happy that in 2022 India became one of our fastest growing markets in regards to volumes-clocking the best-ever sales because our entry
in 2007-and development rates for all our brands here
I am pretty positive that India will continue to shock us in 2023 as well, Jean-Philippe Parain, senior vice-president for Asia Pacific,
Eastern Europe, Middle East and Africa at the BMW Group, informed PTI
Regardless of such record numbers, he stated India is not amongst the top 10 markets for us worldwide
However it has substantial potential for faster and greater development and become a lead market for us
He did not provide a timeline for the same
When it comes to volumes, India volume has actually never been so high and so is our optimism, which comes from the strong fundamentals of
the really resilient economy, pro-growth policies of the government and the favorable regulative environment, Parain stated
To build on the record development, BMW has actually lined up as numerous as 18 launches for 2023 across its 3 brands-the mom brand name
BMW, the Mini and the bike brand name Motorrad-- Parain said, adding 3 of the new launches will be electric to more develop on its market
It currently has 3 designs on the roadway, making it the biggest gamer in the luxe EV area
Of these, five will be brand new launches (from BMW, the 7 Series, i7 Series, the X1, and the M2; and the R18 Transcontinental from the
Motorrad stable) and four will be facelifts-- all from the BMW steady with scheduled launch of the X7, 3 Series Gran Limousine, the X5 and
The year will likewise see 9 alternative launches, he said, including of them six will be from BMW stable and the rest from the Mini brand
The business has actually already begun its market offensive this year introducing the i7 Series on January 7 with 3 variations consisting
of the first ever electric design from this platform.
