INSUBCONTINENT EXCLUSIVE:
Film trade is very bullish on the exhibition business of cinema this year
Experts have revealed to ETimes that the expectation from theatrical revenue could be around Rs 12,000 crore this year
Shah Rukh Khan's Pathaan, the success of which was initially considered to be an aberration for 2023, but Karan Johar's Rocky Aur Rani Kii
Prem Kahaani got the family audiences back to the cinemas.That was followed by multiple films that turned out to be super hits at the box
industry, which had been navigating a tumultuous path back to its former glory, found itself bathed in success during the third quarter of
2023, spanning from July to September
This period not only rejuvenated the spirits of filmmakers but also breathed new life into the audience's love for the silver screen
The quarter kicked off with the release of Rocky Aur Rani Kii Prem Kahaani on July 28, which grossed over 150 crores at the box office
This was followed by Gadar 2 and OMG 2 on August 11, which grossed over 500 crores and 135 crores respectively
Dream Girl 2, which was released on August 25, crossed the 100-crore mark
of 2023 seems to be even more promising for Bollywood with Salman Khan returning with Tiger 3, Akshay Kumar with Mission Raniganj and Shah
Rukh Khan with Rajkumar Hirani's Dunki in December
Of course, the franchisees have proved to be successful with Dream Girl 2 scoring a 100-crore haul at the box office
With over 1150 crores already collected in the third quarter, it is safe to say that this has been the best quarter of 2023 for
that audiences are not coming to cinemas
The upcoming three months have an impressive line-up of films in store, including Dono, Mission Raniganj, Thank You For Coming, Yaariyan 2,
potential to surpass the third quarter's performance and if it does, the business in these six months alone will be higher than the entire
Specifically, even if you compare it to 2019, when the business of the film industry was at its peak, the Hindi box office
After that pandemic hit us and the business went haywire
So, if we compare 2019 and 2023, we are exactly at the same number which is about Rs 3700 crore so far."Johar further cautioned, "Having
said that, the next three months are very important and if we cross the 1500-crore mark we will be in a healthy space
have fared well this year
and Mission Impossible: Dead Reckoning kept the box office numbers ringing with impressive collections
in India has been super successful with some great content for big screen and the exhibitors are upbeat with July and August making more
very good place but content is going to be a crucial factor for the next three months
About 2500 crores is riding on all films
We are back to the pre-COVID times
In fact we have never seen the collection like Gadar 2, Pathaan and Jawan before and now it all depends on the content of the film and there
started with Pathaan on January 26 and Jawan on Janmashtami
We will end the year with Dunki on Christmas." SRK summed things up perfectly when he said, its always Eid when his films hit theatres.
