INSUBCONTINENT EXCLUSIVE:
To attract tourists from Pakistan, Sri Lanka Convention Bureau (SLCB) in association with Consulate General of Sri Lanka Karachi held a
potential tourists in Pakistan, which was one of the potential source markets, and thus they held the roadshow in Karachi, Islamabad and
Lahore.During the roadshows, they made an effort to promote a myriad of tourism experiences in Sri Lanka while focusing on converting
potential travellers to make booking
It also highlighted the positive message that Sri Lanka is open for leisure, business and MICE (Meetings, Incentives, Conferences and
Exhibitions) tourism.The target audience at these roadshows were the people who have the ability to communicate the message that Sri Lanka
is not only one of the most beautiful countries with an amazing range of destinations and products, but is also safe and secure.Source:
Business Recorder--Agencies
