INSUBCONTINENT EXCLUSIVE:
The Afghanistan Cricket Board has signed Amul as the Afghanistan National Team&s Principal Sponsor for the ICC Men&s Cricket World Cup 2023,
starting October 5 in India.Amul is India&s largest FMCG brand and one of India&s most iconic and trusted dairy brands, which will appear on
the Afghanistan team&s jerseys as well as on the training kits throughout the World Cup.Jayen Mehta, Managing Director of Amul said: &Sports
is an important medium for Amul to connect with today&s generation
Milk is the world&s original energy drink and is consumed by all sports persons
We also celebrate the values of milk which are imbibed by today&s youth with our BeMoreMilk initiative which will feature the Afghanistan
team.&Amul exports its milk powders and baby food to Afghanistan and has done so for the last 20 years
&We are proud to build our association with the Afghanistan Men&s Cricket Team and wish them all the best for the World Cup,& Mehta
said.Naseeb Khan, the ACB&s CEO said: &Amul has been ACB&s commercial partner in the past and we are pleased to have them on board again for
this year&s event as well.& TThe Afghanistan National Cricket Team will arrive in India on September 25 and will begin their preparations
for the ICC Men&s Cricket World Cup 2023
They will first face South Africa and Sri Lanka in the two warm up games ahead of their first game at the mega event against Bangladesh on
October 7, 2023 in Dharamsala.Afghan players have meanwhile arrived in Thiruvananthapuram, India, ahead of their first warm up match against
South Africa on Friday.The post ACB announce Amul as the National Team&s Sponsor for the ICC Men&s CWC 2023 first appeared on Ariana News.
