INSUBCONTINENT EXCLUSIVE:
NEW DELHI: With India reaching the ICC World Cup finals, marketing and advertising spends are substantially up, and on course to register
the increase of 20-25%, projected over the October to March period
Marketers and brands are chasing biggies like Virat Kohli, and others like Mohammed Shami, Rohit Sharma and Bumrah, are also enjoying their
cricketonly.With India winning all the matches and heading to the finals, has definitely generated interest across brands aiming to capture
Primarily we have bought ad space for 18 matches, 6 India games, 9 important non-India matches , both the semi finals and of course the
After India reached the final, we have doubled our OTT investment in the final match from 11 million impressions to 22 million
Officer, Marketing - Sales, Maruti Suzuki.'Biggest moment of my career': Rohit Sharma's press conference before World Cup finals Vs
AustraliaDisney Star is selling unsold ad inventory for (both TV and digital) World Cup finals at 100-150% higher rate than usual spot
rates, industry sources said, adding certain strong regional brands have also jumped in to leverage on the high eyeballs expected in the
Rs 3,000-3,200 crore in ad revenues in the current edition, R Venkatasubramanian, President, Investments at Havas Media India and Managing
ad buoyancy being low during the first half, April-September, due to the surge in input prices coupled with disturbed weather patterns this
advertising platform that may not have the budgets to afford cricket
Smaller brands, and those who have a play in Maharashtra and Gujarat have jumped in.Apart from TV, there have been great geo-targeting
opportunities on mobile platforms for ICC WC amongst regional / retail brands with limited budgets
With India reaching the finals, endorsements are likely to go up especially for strong performers like Shami and Bumrah.For instance, Swiggy
Instamart used Burmah to bring alive the fastest delivery proposition
(Cricket) captains and batsmen, hence Rohit Sharma may be a favourite, while Virat is topping endorsements.This time around, quite a few
FMCG brands including the likes of HUL which typically do not bet very big on cricket tournaments also cashed in on the World Cup frenzy as
Cricket has delivered better than any other tournament
estimated Rs 90-100 crore on TV ads while associate sponsors shelled out some Rs 65-70 crore on TV ads
As far as digital (to place ads on Disney+Hotstar) spends are concerned, co-presenting sponsor brands are estimated to have spent Rs 55-65
in the tournament so far will spend on advertisement tomorrow as India has made it to the finals
Brands like Sujata Appliances have booked ad slots for the final, he added
Finals is a good opportunity for brands to spend
They can spend less and get high visibility, good opportunity
