INSUBCONTINENT EXCLUSIVE:
being insured up to Rs 80 crore
The most significant insurance coverage comes from the broadcaster Star India, where the total sum insured across 48 matches is estimated to
be close to Rs 1800 crore
Cup, which preceded the World Cup, experienced significant claims due to match cancellations caused by weather
sources reveal that the premium paid by the broadcaster alone for the event is around Rs 64 crore
According to industry experts, the stakes are particularly high for matches involving India, leading to increased viewership
The insurance coverage for these matches go up to Rs 80 crore.A notable difference in this World Cup compared to the previous one hosted in
India is that all stakeholders, including broadcasters, sponsors, stadium rights holders, and associations, are now aware of the risks and
have invested in insurance, according to an insurance broker.The primary insurer for the event is New India Assurance, with top private
insurance companies also involved
largest burden, having already paid the rights fees
Subsequent insurance is then acquired for the advertising revenue generated during broadcasts
Sponsors also hold an insurable interest in the match.Insurance for the actual stadium event is obtained by the cricket associations, who
purchase separate covers for the hosting fee and gate collections.
