INSUBCONTINENT EXCLUSIVE:
The Cricket World Cup final between India and Australia ended in a heartbreak for all cricket fans across the country
However, the run up to the match as well as the hours of the match set some records
Disney Hotstar saw concurrent live viewership touch 5.9 crore, an all-time high and a new world record
Similarly for quick-service restaurantsand delivery platforms, it was a day of blockbuster sales.From cola and chips to burgers, beer,
coconuts and puja flowers, companies saw sales booming on Sunday, November 19, as India took on Australia in the Cricket World Cup final.As
the match was still in progress, Zepto, Swiggy Instamart and Blinkit said that they were on course to record their highest daily sales
This includes the sales of Indian jerseys as well
CEOs of Zepto and Blinkit shared how their platforms witnessed record sales during the match on X, formerly Twitter
While Blinkit CEO Albinder Dhindsa is known to share; in a first, Aadit Palicha, cofounder and chief executive of Zepto, too shared about
the record sales that Zepto recorded on the day
"Taking a page out of my friend @albinder's book and shaking off my social media shyness :)," posted Palicha.His and Dhindsa's other tweets
shared the mood of cricket fans across the country on that day
during the course of the match
"India's religious side is starting to show! Sales of puja flowers are through the roof today compared to a regular Sunday.We thought it was
because of Chhath Puja, but there's been a major spike since the match started ?," wrote Palicha in another tweet.Chips and India jerseys
all the way on Blinkit"Orders with chips always peak on days when India is playing
Currently on track to hit a new all time high of chips sales on @letsblinkit today?," posted Dhindsa."Working with @adidas this world cup
season was a good decision
Love that we could help so many fans watch the world cup in their team India fan jersey ? Specially today for #INDvsAUS
Chart with jersey sales today vs semifinals day?," wrote Dhindsa in another post
