INSUBCONTINENT EXCLUSIVE:
The Datafolha study for TecBan highlights a shift in payment preferences among Brazilians, who are increasingly favoring cash over digital
methods.Despite a global move towards a cashless society, 54% of Brazilians now opt for cash withdrawals.The study interviewed 1,519 people,
showing a 12% increase in cash use from the previous year
This preference is particularly strong among the C, D, and E economic classes.Cash offers independence from control and surveillance
Cash provides privacy and autonomy in a world where digital activities are often monitored.People value this freedom, as it allows
transactions without fear of being tracked.The appeal of cash is also in its immediacy and certainty, especially where digital systems are
unstable.The study found that 69% of participants had issues with digital transactions due to internet problems
Additionally, 60% faced challenges with banking connections.Cash transactions are straightforward and free from digital complexities
(Photo Internet reproduction)For instance, 85% of respondents feared the theft of their cell phones
Many are also worried about data breaches, financial fraud, and unauthorized transactions.These concerns highlight the safety and
reliability of cash.The study suggests that a significant number of Brazilians value the security and immediacy that cash provides.While
individuals in their transactions.
