INSUBCONTINENT EXCLUSIVE:
In the rapidly changing smartphone industry, Transsion, a Shenzhen-based company, has become a major player, particularly in Africa.The
continent is now the second-largest mobile phone market globally and the fastest-growing, with 8 in 10 Africans owning a mobile phone.In
million units, marking a significant 30.8% increase from the previous year.This growth surpassed industry leaders like Apple, which saw a
especially in the final quarter of 2023, led to an increase in its global market share from 6% to 8.1%.This achievement is notable compared
and Southeast Asia.Despite economic challenges such as inflation and higher interest rates impacting handset shipments, Transsion made
smartphone market, where new players can quickly rise and challenge established industry giants.
