INSUBCONTINENT EXCLUSIVE:
The FDA has its eye on Juul Labs, the e-cigarette company that has captured nearly half of the $2 billion e-cig market.Yesterday, the
United States Food and Drug Administration Commissioner Scott Gottlieb announced a new initiative called the Youth Tobacco Prevention Plan
to them.As part of the initiative, the FDA has sent a request for information to Juul Labs in an effort to understand why young people are
so attracted to the product.Over the past year, a number of reports have suggested that teen vape use, especially with the Juul, is steeply
effects of the products, including youth initiation and use; whether certain product design features, ingredients or specifications appeal
issued a press release announcing its plan to combat underage use
The strategy includes an initial investment of $30 million over the next three years going towards independent research, youth and parent
education and community engagement efforts
Juul Labs also said it will support federal and state initiatives to raise the legal minimum purchase age to 21+
We are already seeing success in our efforts to enable adult smokers to transition away from cigarettes and believe our products have the
potential over the long-term to contribute meaningfully to public health in the United States and around the world
At the same time, we are committed to deterring young people, as well as adults who do not currently smoke, from using our products
We cannot be more emphatic on this point: No young person or non-nicotine user should ever try JUUL.Juul Labs is not the only organization
that the FDA is cracking down on
The agency said it had sent out 40 warning letters to retailers selling e-cigs, including the Juul, to minors
from Juul Labs, the agency is also sending out similar letters to other e-cig manufacturers.
