INSUBCONTINENT EXCLUSIVE:
embarked on a strategic journey, marked by savvy acquisitions and significant marketing investments.This strategy culminated in the 2020
acquisition of Grupo Zap for R$2.9 billion ($530 million), making OLX the frontrunner in real estate listings.Today, OLX, under the umbrella
over 7 million property listings
estate agencies must pay to post on the Zap platform.This dual approach has attracted a vast user base, with OLX reporting over 60 million
users and 350 million sessions monthly.This strategy paid off, with annual revenues over R$1 billion ($183 million) and a strong 28% EBITDA
company plans to introduce technologies to boost sales conversions and simplify real estate operations.Furthermore, the DataZap unit is set
to launch tools powered by artificial intelligence
These tools will help price properties accurately and provide consumers with essential pricing data on desired locations.Leite believes
model, which eschews traditional retail costs like inventory and distribution centers, positions it for continued profitability.Retail media
boosts efficiency by effectively targeting potential buyers, enhancing brand visibility and sales.
