INSUBCONTINENT EXCLUSIVE:
Image: Bloomberg5 min read Last Updated Aug 06 2024 | 10:32 AM ISTBy Leah NylenGoogle illegally monopolised the search market through
exclusive deals, a judge ruled Monday, handing the government a win in its first major antitrust case against a tech giant in more than two
monopoly over online search and related advertising
The government said that Google has paid Apple, Samsung Electronics Co
and others billions over decades for prime placement on smartphones and web browsers
This default position has allowed Google to build up the most-used search engine in the world and fueled more than $300 billion in annual
revenue largely generated by search ads.
Alphabet shares slid almost 4.5 per cent to $159.25 at the close in New York
Apple Inc., which depending on the remedy could stand to lose billions in payments Google makes to have its search engine be the default
noting that competitors like Amazon.com Inc., Walmart Inc
and other retailers have begun to offer advertising related to searches on their own websites
But Google does have a monopoly over search text ads, which appear at the top of a search results page to draw users to websites, he
what changes it will seek, though it presented evidence that efforts by European regulators to require Google to offer users a choice of
search engines led few to switch
ordering a full breakup and chose to unwind the exclusive search deals
Another option could be to require Google to license its search index, which is the data that it uses to build its search
In that case, which is set for trial in Virginia federal court next month, the government is seeking to force Google to sell off some of its
of the Federal Trade Commission during the George W
second case against Google, Kovacic said
