INSUBCONTINENT EXCLUSIVE:
YouTube unveiled a range of new ad formats for cTV and Shorts, in an effort to enhance engagement and augment results for brands.2 min read
Last Updated Aug 07 2024 | 11:46 PM IST
YouTube Shorts, a 60-second video format which made its global debut in India in 2020, has
surpassed a trillion views, YouTube CEO Neal Mohan announced on Wednesday as he highlighted the global impact of Indian content
creators.
Mohan, who was speaking at the YouTube Brandcast 2024 event here, said YouTube has become a platform that enables people to tell
their stories.
"Indian creators are making videos inspired by local trends that go on to define global culture
YouTube is number one in reach and watch time in India
And we just passed a huge milestone
Shorts, which we first launched in India, now have trillions of views here," he said.
YouTube is the most streamed service on Connected
TVs (cTV) in India with viewership growing 4x in the last three years, he added.
"These creators and artists have business strategies,
writers' rooms, and production teams
They're creating programs that people love to watch
And along the way, they're redefining entertainment, news, and education
And they're driving growth on YouTube
YouTube is the most watched streaming service on cTVs here," Mohan further said.
YouTube unveiled a range of new ad formats for cTV and
Shorts, in an effort to enhance engagement and augment results for brands.
It introduced interactive stickers and gestures, and animated
image ads for YouTube shorts.
It also launched Pause Ads and Branded QR codes for cTV.
While Pause Ads enable non-intrusive viewer
engagement during content pauses on the big screen, Branded QR codes extend reach beyond YouTube to premium broadcasters on OTTs via DV360,
YouTube said.
"These new ad formats will enable brands to harness the influence, cultural impact and interactive potential of Shorts and
Connected TV, while catering to the evolving needs of advertisers," a company statement said.
"YouTube is where India comes to connect, be
entertained, and be inspired, regardless of whether it's a Connected TV screen or a mobile one
TV viewing in India has undergone a fundamental shift
We're committed to leading this change by providing the best Connected TV experience and creating ad formats that seamlessly connect
marketers with their audiences, on any screen and any format," Shekar Khosla, Vice President, Marketing, Google India, said.First Published:
