INSUBCONTINENT EXCLUSIVE:
The global coffee market is witnessing a transformative shift
urgency arises from climate change, which increases the frequency of extreme weather events, disrupting supply and inflating prices
For instance, droughts in major producing countries recently pushed United States latte prices to $9.Emerging coffee-producing nations like
Peru and Thailand are gaining prominence
These regions are appealing to consumers who favor unique, traceable coffee origins.Companies are making significant investments in new
coffee territories, reflecting this shift
Illycaffe, for instance, has revitalized its sourcing from Eastern and Southern Africa.Additionally, Volcafe secured $60 million to expand
operations in East Africa, and Starbucks is supporting farmers in Peru, Rwanda, and Tanzania with seeds and loans.Rising Coffee Powers:
Africa, Peru, Thailand Challenge Brazil, Vietnam
million initiative aimed at restoring coffee production in regions affected by conflict or environmental challenges.Despite these efforts,
ProducersSmaller coffee-producing countries lack the economies of scale that Brazil and Vietnam enjoy, often relying on labor-intensive,
family-run farms.However, consumer preferences are evolving towards higher-priced, quality-focused coffees
This trend is especially pronounced in the United States , where specialty coffee consumption has surged, with nearly half of adults
As the pandemic heightened home coffee consumption, demands for variety and traceability grew.Yet, the challenge remains for these emerging
coffee nations to maintain growth by enhancing consumer value, emphasizing direct sourcing, and promoting sustainability.If these strategies
falter, consumers might turn to more economical and convenient alternatives, such as canned cold brews.Keeping coffee prices high remains
crucial for the sustainability of small-scale farmers and the overall supply chain stability.As the industry navigates these new dynamics of
climate change and shifting consumer tastes, these diverse efforts highlight a collective move towards a more resilient and inclusive global
