INSUBCONTINENT EXCLUSIVE:
Google (Photo: Shutterstock)4 min read Last Updated Sep 04 2024 | 11:29 PM IST
Alphabet's Google faces trial in a second antitrust case
next week where the United States Department of Justice will challenge how the search giant monetizes advertising through a system that
prosecutors say harms news publishers.
The case is part of the Biden administration's effort to rein in Big Tech through antitrust law,
and follows a major win for the Justice Department in a separate lawsuit on Aug
trial beginning in Alexandria, Virginia, on Monday will home in on less conspicuous Google technology that connects website publishers and
They touch every part of the industry, if not directly, then indirectly
Department and a coalition of states will seek to show Google broke United States antitrust law in its digital advertising businesses
A victory for the states and Justice Department would set the stage for them to ask United States District Judge Leonie Brinkema to order a
saying it is not required to share technological advantages with rivals and that its products are interoperable with those offered by
space, more than 85 per cent of the market for ad networks, which advertisers use to place ads, and over half of the market for ad
apps, and says the Justice Department's narrow focus on website ads obscures the fierce competition it faces as those categories
One-third of newspapers in the United States
have been closed or sold since 2005, according to a Northwestern University study published
businesses and publishers, some of whom it plans to call as witnesses at trial
viewed its ad tech will be a key focus at trial, with potential testimony from more than two dozen current or former employees and
executives, including YouTube Chief Executive Neal Mohan, a former Google advertising executive.(Only the headline and picture of this
report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)First
Published: Sep 04 2024 | 11:29 PMIST
