INSUBCONTINENT EXCLUSIVE:
Uproxx Media Group — owner of sites like HitFix, Dime and Uproxx itself — has been acquired.The Uproxx site focuses on entertainment and
pop culture news, and was founded back in 2008
It was bought by Woven Digital in 2014, which eventually rebranded as Uproxx
Like many digital media companies, it includes both a publishing arm and a studio that works with marketers to create videos and other
branded content.Today, Warner Music Group announced that it buying the company and its portfolio of websites (minus BroBible, which will
continue to operate independently)
The company says Uproxx will still to be run by CEO and chief creative officer Benjamin Blank, along with co-founder and publisher Jarret
Myer, and that the individual sites will still have editorial independence.Back in the 1990s, Myer (pictured above) was one of the founders
of hip hop label Rawkus Records, where he worked with Max Lousada — who would eventually become Warner CEO of Global Recorded
Music.&UPROXX brings together pioneering personalities and credible brands in ways that move huge audiences to talk, listen and share,&
Lousada said in the acquisition announcement
&It&ll be exciting to collaborate with Jarret again, along with Ben and their team, who will thrive in the creative and entrepreneurial
environment we&re building
They&ll be great partners as we redefine what it means to be a dynamic, future-focused music company.&Warner says Uproxx reaches an audience
of 40 million people through its websites and other platforms.The financial terms of the acquisition were not disclosed
According to Crunchbase, Uproxx raised a total of $43.3 million from investors, including IVP, Advancit Capital and WPP Ventures.
