INSUBCONTINENT EXCLUSIVE:
Vibra has completed a R$100 million ($17.2 million) expansion of its Lubrax lubricants factory in Duque de Caxias, Brazil.The investment
boosts annual production capacity from 300,000 to 460,000 cubic meters, marking a 53.3% increase
The company acquired Lubrax from Petrobras during privatization.The brand now commands 17.2% market share, positioning it as a top-three
Lubrax competes directly with Moove and market leader Iconic.Sales volume grew 6.9% in the third quarter, reaching 71,000 cubic meters
The modernized facility features digital blending technology, enabling precise production of high-value lubricants.This replaces the
previous manual processes
R$100 Million Investment Drives Lubrax Expansion in Latin America
(Photo Internet reproduction)The company aims to deepen its regional footprint through strategic expansion plans scheduled for late 2024
The facility sources 50% of its base oil from the neighboring Petrobras Duque de Caxias refinery.The remaining raw materials come from
United States and Asian suppliers
This supply chain diversity ensures stable production capabilities
Vibra maintains full ownership of the Lubrax brand following the privatization deal.The company operates 1,700 Lubrax+ service centers
within its fuel station network and plans further expansion
Their marketing strategy focuses on StockCar racing sponsorships.The current agreement allowing Vibra to use Petrobras branding expires in
The company then has six years to complete debranding operations
This transition period provides stability for existing station contracts while supporting future growth plans.
