INSUBCONTINENT EXCLUSIVE:
collaboration with McKinsey.This initiative comes as the bank navigates a challenging economic environment and aims to regain its
institutions.The plan includes streamlining operations by cutting three layers of hierarchy and implementing advanced technologies like
personal credit portfolio growing 13.3% in Q4 2024, outpacing competitors
equity (ROE) still falls below its cost of capital, a critical profitability metric
Noronha acknowledges this gap but focuses on long-term value creation rather than immediate returns
(Photo Internet reproduction)Bradesco has shifted its credit strategy toward lower-risk segments, prioritizing high-income personal loans
intelligence to enhance customer targeting and operational efficiency, with a pilot program increasing sales by 45%
Plans for 2025 include launching a new app and reassessing around 1,000 branches to optimize its physical footprint.However, external
The Brazilian Federation of Banks has revised its 2025 projection downward from 9%.Additionally, competition from digital banks continues to
pressure traditional players like Bradesco
attributing this to broader market trends and emphasizing consistent execution over time
By 2026, the bank aims to emerge as a modernized institution.It will focus on technology integration, risk management, and sustainable
