INSUBCONTINENT EXCLUSIVE:
For Guo Xiaotong, a 31-year-old mom, quality, personalized design and cost-effectiveness now top the list for Chinese mamas buying child and
maternal items, replacing the blind pursuit of foreign brands.Guo, who is an internet specialist in Beijing, has a 2-year-old son and has
become a fan of domestic labels for her toddler and herself.After attempting different baby diapers, Guo at first preferred Babycare and now
chooses Chiaus, mentioning its exceptional quality, softness, and density
When it pertains to clothing, she typically shops from balabala, a prominent kidss clothing brand in China
When buying infant clothing, I generally concentrate on quality: Class A, pure cotton and no skin irritation, Guo stated
For toys, I constantly buy them from Babycare, since its products quality, color coordination and after-sales service are great
She also considers cost-effectiveness when making purchases, constantly looking for excellent value without jeopardizing quality.Like Guo,
Huang Han, a 32-year-old high school English instructor in east Chinas Hangzhou City, chooses domestic brand names like Dr
Kong and Ginoble for her kids shoes, noting their appealing rate and quality compared to foreign options.The popularity of these domestic
brand names reflects not just young mothers developing customer habits but also the increasing market share of regional products
This shift is fueled by brands continuous R-D efforts to meet market demands.Cai Changwei, a departmental head at Chinese e-commerce giant
JD.com, has actually also discovered a significant shift in customer routines over the previous years
Initially, customers positioned great rely on imported brands, such as Japanese and American brand names
Now, domestic brands have enhanced their items with significantly much better quality, earning greater customer self-confidence
Bai Yuzhu, a 33-year-old media specialist in Beijing, likewise picks domestic brand names for her 1-year-olds food, clothing, and daily
When making purchases, I focus on safety and cost-effectiveness, she says.Improving quality wins consumers trustThe quality of specific
infant and maternal products made in China has improved a lot to fulfill worldwide requirements, thus acquiring traction in the domestic
market, industry experts point out.Chen Xiaodong, vice president of infant formula producer China Feihe Limited, told China Media Group that
many domestic brands now go beyond the quality of some popular foreign brands.In 2023, Feihe launched Chinas first lactoferrin production
line with 90 percent localization, breaking the dominance of foreign technology.According to the businesss financial report, in 2024, it
attained an operating earnings of 20.75 billion yuan ($2.8 billion), a 6-percent year-on-year boost, and net revenue of 3.65 billion yuan,
an 11-percent boost year on year.Similarly, balabala, the Chinese kids clothes brand, has focused on technological innovation to enhance
product quality, such as launching environmentally friendly, comfy and breathable materials like organic cotton.According to a report by
market research company Euromonitor International, balabala ranks initially in China and the Asia-Pacific market.Li Weili, senior retail
supervisor at balabalas Beijing subsidiary, pointed out the brands sunscreen series, which has actually performed well among young moms and
We have launched a sun block series made from raw yarn, with an SPF (sun protection factor) of 50 percent
Liu Chunsheng, associate teacher at Central University of Finance and Economics, has actually noticed the development of domestic brand
names like Chiaus in recent years in the field of baby diapers
The gap in between domestic diapers and foreign brands in item quality and R-D innovation has gradually narrowed, Liu said, adding this has
helped build customer trust.Expanding online and overseas marketApart from efforts made by domestic baby and maternal product business, the
intro of federal government policies, such as three-child policy and childcare subsidies, usage upgrades and fast advancement of e-commerce
have also stimulated the significantly expanding infant and maternal market in China.A report from ChinaIRN.com jobs that the marketplace
would go beyond 5 trillion yuan in 2025, growing at a compound yearly rate of 9.3 percent.In 2023, the deal scale of Chinas maternal and
child items on e-commerce reached 1.36 trillion yuan, up 11.81 percent year on year, according to industry information network
Chyxx.com.Compared to foreign brand names, domestic brands master marketing, typically partnering with influencers on platforms like Douyin
and Red Note, where Guo frequently buy her childs clothing, toys and food.Besides booming domestic development, Chinese maternity and infant
product brands have likewise set their eyes overseas, beginning to make a mark in foreign markets.For example, Chinese company goodbaby
boasts one out of every 3 strollers sold in the United States , Fortune magazine reported.Speaking to ThePaper.cn in 2021, Song Zheng,
creator of goodbaby, said the business dealt with difficulties in encouraging abroad customers to accept its items when it started offering
Things, however, have actually altered considering that
Now, we say that the product is made in China; we are a Chinese brand name
The world has typically accepted, Song said.To ensure sustainable development in the child and maternal sector, the Chinese federal
government has likewise strengthened quality assurance procedures, such as organizing more examinations and tightening sanctions on
troublesome products.In late March, the National Health Commission and State Administration for Market Regulation issued 50 brand-new food
security standards and nine changes
The brand-new requirements include prepackaged food labels, infant cereal complementary foods and other sectors.
