INSUBCONTINENT EXCLUSIVE:
Capsule is updating its AI-powered video modifying assistant for marketing, sales, and media teams following the close of a $12 million
round of Series A financing, the company revealed on Wednesday.The updated editor will include new features like AI ideas and assistance for
The new version of its studio software will feature an AI-powered co-producer that supplies tips developed to assist brands elevate their
[Itll be] more of an interactive experience where the AI is suggesting things to you based on what it thinks is going to make your video
easier to understand and have much better performance, Capsule co-founder and CEO Champ Bennett told A Technology NewsRoom
The goal is to help individuals who dont have professional knowledge to inform a good video story.The new co-producer enables users to input
triggers, such as Create a sizzle reel from our newest occasion
The AI representative then advises everything from video in the brands media library to the sequence of clips, along with suggestions for
where to include titles and graphics
This will help users throughout the video production process, the business says
Another tool Capsule prepares to add is real-time collaborative editing, making it easy for associates to interact
For instance, someone could focus on the start of the video while someone else deals with the ending
This joins the business existing commenting feature that enables groups to talk and leave notes at different points in the video.Image
Credits: CapsuleCapsule released to the general public in October 2024 after a beta period in 2023
Ever since, it has gained the attention of notable companies, including HubSpot, Instacart, and Ramp.Its AI studio provides various
beneficial features for teams seeking to decrease editing time and speed up post-production
This includes automatic video transcription, summarization of intros to develop title cards with brand-aligned graphics, image generation,
text animations, and more.Capsule offers both a complimentary version and a paid membership for enterprises.As far as the adoption goes, its
About a 3rd of our revenue last year was from growth, Bennett stated
Investors are also taking notice
The Series A round was led by Innovation Endeavors, with involvement from HubSpot Ventures and numerous angels, such as Frame.io founder
Emery Wells, former Twilio executive Franois Dufour, Ramp co-founder Karim Atiyeh, Instacarts chief marketing officer Laura Jones, and
others.Existing backers consist of Bloomberg Beta, Human Ventures, and Swift Ventures
To date, the company has raised an overall of $19.75 million.With this new financing, Capsule plans to employ more item designers, visual
designers, and AI engineers and broaden its sales team.
