INSUBCONTINENT EXCLUSIVE:
Aura, a digital photo frames company founded by early Twitter employees, is introducing its latest model, Aspen, which adds new technology
to the device and its accompanying mobile app
In addition to hosting your digital photos in its 12-inch HD display, the device now also allows you to add captions to your photos when
Meanwhile, the mobile app added a people search feature that makes it easier to find the photos you want to display.Aura was founded by
former Twitter employees Abdur Chowdhury and Eric Jensen, and its vision has been to offer more elegant and upgraded digital frames for
Its mobile app has over 6 million users, giving you a sense of the scale of its user base.The company today attracts customers who want to
enjoy their digital photos in their homes and share them with friends and family through a private social network where members can
contribute their photos to your frames
This may appeal to those who are looking for ways to connect with people close to them outside of traditional social media, while also
Last year, Aura says customers shared 784 million photos to their frames, an increase of 55% year-over-year
In addition, the private social networks built by sharing photos among families, friends, and other invited members helped to drive 50% of
Image Credits:AuraOn any given day, Aura frames display a cumulative 5 billion photos and videos, the company also noted
their frames, in only a few steps
The app itself is as well-built as any social app you may already use, our tests found, providing access to your various frames within its
Typically, when you add photos to an Aura frame, you would browse your Camera Roll or other photo albums to find your favorites and select
Image Credits:AuraIn addition, users can now add more context to their photos by entering in captions that could contain information like
the date, location, or other personal notes, which then appear on the frame itself
The Aspen frame comes in two colors, Ink or Clay, and includes a metal stand, paper-textured matting, decorative trim, and a fabric-wrapped
cord that gives the device more of an upscale feel
Like other Aura frames, it includes other technical features, like an ambient light sensor that turns your frame off at night when your room
darkens, and a hidden touch bar on top of the frame that lets you scroll through your photos and adjust your settings without leaving
The company, which is backed by $60 million in growth capital from LAGO Innovation Fund, was profitable in 2024 and is still growing
