INSUBCONTINENT EXCLUSIVE:
in land assets and capitalizing on revamped government subsidy programs, co-CEO Rafael Menin told investors in an August 2024 earnings
call.The strategy comes after net sales growth stalled at 2% year-over-year in Q1 2025 despite an 81% surge in new project launches to R$2.8
billion ($475 million).A temporary freeze of regional housing initiatives in December 2024 blocked bank financing for 1,400 units, slashing
net sales by R$300 million ($51 million) and cash flow by R$100 million ($17 million).Menin expects these delayed transactions to clear in
monthly.The company is racing to shrink its land inventory from R$2.4 billion ($407 million) to R$1 billion ($169 million) by 2029
Nearly 90% of recent land acquisitions involved property swaps rather than cash purchases.Brazilian Homebuilder MRV Bets on Land Sales and
Policy Shifts to Reverse 2024 Slump
(Photo Internet reproduction)This tactic conserved R$767 million ($130 million) in 2024
TurnaroundFinancials reveal a stark turnaround trajectory
After posting a R$503 million ($85 million) net loss in 2024, MRV forecasts core Brazilian operations will deliver R$650-750 million
($110-127 million) net profit in 2025.Group-wide cash generation is projected at R$2.1 billion ($356 million), fueled by R$1.4 billion ($237
million) in planned land sales and accelerated construction on 40,000 annual housing starts.A new Flex portfolio targeting buyers above MCMV
income limits already accounts for 12% of sales
expected to reach 30% by year-end.Analysts note risks remain
