INSUBCONTINENT EXCLUSIVE:
Zenapse's website for ZenVision points to other potential market segments, including "digital adopters," "wellness seekers," "positive
impact - environment," and "money matters."Companies paying to advertise on LG TVs can then target viewers based on the ZenVision-specified
advertisers more in-depth information about TV viewers than demographic data or even contextual advertising (which shows ads based on what
the viewer is watching) via psychographic data
Demographic data gives advertisers viewer information, like location, age, gender, ethnicity, marital status, and income
Psychographic data is supposed to go deeper and allow advertisers to target people based on so-called psychological factors, like personal
beliefs, values, and attitudes
with content, ZenVision's understanding of a consumer grows deeper, and our..
Looking to push Gemini, Google hit all the wrong chords with parents, and, after much backlash, pulled the ad.The partnership also comes as
TV OS operators seek new ways to use smart TVs to grow their own advertising businesses and to get people to use TVs to buy stuff.
