INSUBCONTINENT EXCLUSIVE:
Editors note: Zhou Jianjun is an assistant researcher at the Institute of State System Research and School of Economics at Zhejiang
The post reflects the authors opinions and not always the views of CGTN
It has been equated from Chinese and modified for brevity and clarity.Recently, an extensive package of incremental and current policies
presented by the Chinese federal government has actually worked collectively to revive the customer market, efficiently boosting social
self-confidence and stimulating the marketplace
These incremental policies intend not only to stimulate intake in the short-term however also to support long-lasting structural changes,
laying a strong structure for sustained growth of the customer market.The policy bundle has shown obvious results, driven by the double
engines of existing and incremental policies
To strongly enhance intake and expand domestic demand throughout the board, the General Office of the CPC Central Committee and the General
Office of the State Council released a plan on unique efforts to boost intake on March 16
The strategy requires enhanced coordination between financial, monetary, industrial, and financial investment policies and usage policies,
to additional stimulate the customer market.In line with this requirement, the Chinese federal government has actually presented a series of
brand-new incremental procedures to work in tandem with existing policies, forming a dual-engine design
For example, the 2 new policy (massive devices upgrades and trade-in of consumer goods) presented in March 2024 triggered a brand-new
round of massive equipment upgrades and trade-in of durable goods
Based upon these existing policies, the 2 brand-new policy has been expanded this year to include subsidies for consumer electronics such
as smartphones, tablets, smartwatches, and fitness bands
In addition, on April 15, the National Data Administration proposed a digital consumption upgrade initiative to produce new scenarios for
digital smart consumption, which are expected to additional boost need for electronic products like smartphones
Expanded incremental policies in 2025 have already provided notable outcomes, driving quick development in the intake of associated items
Once again taking the two brand-new policy as an example, following the inclusion of smartphones, tablets, smartwatches, physical fitness
bands, and other products in the aid plan, its impact of enhancing intake has actually stood out
In January and February, retail sales of interaction devices by enterprises above the designated size surged by 26.2 percent year-on-year
The sales volume of smart devices priced listed below 6,000 yuan reached 44.22 million systems, with the overall sales amounting to 112.6
billion yuan, a boost of 8.8 percent and 19.3 percent year-on-year, respectively
As resilient goods, mobile phones have actually seen an extending replacement cycle in recent years
According to information from iiMedia Research, 51.34 percent of consumers reported changing their phones every 3 to four years in 2024,
while 12.52 percent waited more than five years
In 2022, these figures were 43.2 percent and 6 percent, respectively
Amidst damaging intake desire and extended replacement cycles for durable items like smart devices, just strong stimulus policies and
attractive aids can boost intake, thus solving obstructions in the production-consumption cycle and injecting new momentum into commercial
healing and growth.Incremental policy dividends continue to be launched, opening brand-new frontiers for intake growth
With the implementation of mutual tariffs by the US, China deals with incredible external danger and installing pressure to support growth
In this context, intake should play a larger role in driving financial development
Stimulated by a series of incremental policies introduced by the Chinese federal government, such as raising the cap on internet customer
loans for people from 200,000 to 300,000 yuan, with loan terms extended from five to seven years, and city governments introduction of
generous aids for third-child families, with optimum payments reaching 100,000 yuan, policy dividends are being opened, triggering an
unlimited stream of new space and new models for intake growth
Recently, a series of brand-new usage situations, items, and services have actually become increasingly familiar and widely accepted amongst
These consist of usage revolving around winter season tourist and ice-and-snow sports; pet-related spending covering food, wise items and
specialized services; goods investing connected to ACGN culture such as manga and anime; China-chic intake rooted in standard Chinese
culture; low-altitude tourism, aviation sports, and consumer-grade drones; the silver economy targeting elderly consumers; and inbound
usage focused on foreign tourists
These emerging blue oceans of consumption have not just provided a short-term boost to household intake, however likewise promoted
structural adjustments in Chinas economic growth and usage updating
They mark a shift from conventional, substantial growth to a modern-day, innovation-driven advancement model
These developments assist alleviate overcapacity and reduce resource waste, eventually improving overall financial efficiency.Revitalizing
the customer market hinges on taking apart 3 significant hurdles keeping back usage
Numerous Chinese residents today deal with three significant barriers, namely, having no money to spend due to inadequate earnings, being
too anxious to spend because of heavy external problems, and having no opportunity to spend as an outcome of busy and stressful work
These problems should be successfully dealt with to drive consumption growth
Future incremental policy efforts can be reinforced in three crucial areas: To resolve the concern of having no cash to invest , policies
should concentrate on fully making sure work, gradually raising family earnings, and promoting property-based income development through
diversified channels, so that residents have more money for intake
When it comes to being too distressed to spend , it is necessary to enhance the social security system, improve well-being advantages for
citizens, and reduce their concerns associated with kidss education, treatment for severe diseases, and senior care
This will permit individuals to invest without stressing over future challenges
To deal with the problem of having no chance to invest , the practice of the so called 996 work culture —-- where people work from 9 am
to 9 pm, six days a week, must be suppressed
The eight-hour workday and the two-day weekend system should be carried out
In addition, the variety of statutory vacations might likewise be increased, and more versatile leave arrangements might be introduced to
assist in longer breaks, offering locals ample time, much better health, and a more happy state of mind to participate in consumption.(Cover
