INSUBCONTINENT EXCLUSIVE:
persuade potential travelers to visit a host country.In an interview with ISNA, he said that practicing public diplomacy via popular digital
can create a cultural bridge between the nations through eating a traditional Persian dish like Abgoosht or Kebab
official representative and political diplomat of a country
just take a look at virtual media and social networks, watch one of short and funny videos uploaded by foreign diplomats who reside in Iran
and understand that the game has changed!You see that the UK ambassador talks about Iranian tea and his memories in the old embassy building
Or German ambassador eats donner kebab in Ferdowsi square and talks about his daily life in Tehran.Japanese ambassador practices in
Zoorkhane, a revered dome-shaped building with seats for spectators and an octagonal, submerged arena.These sweet events are part of
percent of countries asked their ambassadors to be active in social media in 2023
foundation of soft power, focuses on direct interaction with people of other countries.In the present era, these concepts have been linked
hybrid wars.Ambassador-influencersAny country which creates the most engaging and humane narrative wins the field of influence
there is room for a big question: So, what about us?! Why doesn't any Iranian ambassador or even cultural counselor abroad create such
narratives?! Why doesn't any Iranian diplomat in London, Paris, or Seoul show a vivid, humane, and intimate picture of Iran today? Why is
our narrative still either official, censored, or delayed?Power of communication sciencesThe answer must be sought in a combination of fear,
distrust, lack of specialized knowledge and skills, and structural weakness
We are still afraid of the presence of a diplomat in cyberspace
and civilization, has attractive stories to tell and has upper hand to conquer the minds and hearts of people around the world.In a world
where even a foundation of hard-fought wars is shaped by the media narrative, inaction in such fateful arenas is tantamount to being removed
diplomacy, particularly in the Ministry of Foreign Affairs and the Islamic Culture and Communication Organization
A transformation in which every ambassador or advisor is a media activist and every action, especially in cyberspace, is a cultural bridge
This article first appeared/also appeared in Tehran Times
