INSUBCONTINENT EXCLUSIVE:
Beckhoffs product range covers industrial PCs, I/O and fieldbus components, drive technology, automation software, control cabinet-free
automation, and hardware for machine vision
| Source: Beckhoff AutomationBeckhoff Automation this month reported sales of €1.17 billion in the 2024 financial year, which is
equivalent to around $1.33 billion
This was a sharp decline of 33% compared with the companys 2023 annual result of €1.75 billion.The Verl, Germany-based industrial
automation provider said it expected this decline in sales after a boom from 2021 to 2023
During those years, Beckhoff saw 80% cumulative growth
A significant market correction followed this trend in 2024.“This is my sixth crisis in 45 years of business, and almost all of them have
followed a very similar pattern,” stated Hans Beckhoff, owner and managing director of Beckhoff Automation
“You can be sure that there will be a recovery, but you have to tackle the crisis head-on and see it as an opportunity for innovation and
optimization!”Industrial robot sales in the U.S
were slow last year, according to the Association for Advancing Automation (A3)
Similarly, the International Federation of Robotics (IFR) warned in January 2025 that Germanys robotics industry had “lost
competitiveness.”Beckhoff said its technological achievements include the PC-based control technology concept, the bus terminal, and the
ultra-fast EtherCAT communication system thats now an international standard
They also include the XTS and XPlanar product-transport systems and the MX-System as a pluggable system for control cabinet-free
automation.Beckhoff expands U.S
presenceIn September 2024, Beckhoff opened a new regional office in the greater Atlanta area
It said this new facility will boost its sales, support, and training capabilities.The company currently has a presence in more than 75
countries via its subsidiaries, representative offices, and distributors
headquarters in Savage, Minn., Beckhoff plans to make targeted investments in its local market presence
It also plans to strengthen its global position in growth markets and sustainable future markets, such as the energy supply sector.Beckhoff
said it already supplies intelligent automation and measurement technology for energy distribution, transfer, and storage
It enables all energy flows to be recorded and energy systems to be controlled.The company acknowledged that geopolitical uncertainty is
posing additional challenges this year
However, incoming orders are currently showing signs of recovery, it claimed.Register now so you don't miss out!R&D, global reach could
boost future salesLooking ahead, Beckhoff said it believes it has already bottomed out
The family-run technology company plans to continue focusing on continuous innovation and high-tech engineering in order to lay the
foundation for future growth.“Our customers warehouses are slowly emptying, and we expect them to have used up their extra stocks by the
first quarter of 2025, at the latest,” predicted Hans Beckhoff.The company is planning new product launches for software and PC-based
Its research and development capabilities are boosted by its 5,300 employees worldwide, including about 2,000 engineers
In addition, Beckhoff invests €80 million ($90.9 million U.S.) per year in R&D.“We are intent on further expanding our position as a
global automation technology company,” added Hans Beckhoff
“We remain dedicated to our mission of evolving our portfolio with strong developments every year and introducing revolutionary new
technology every five to seven years.”The post Beckhoff Automation revenue drops 33% in 2024 to €1.17B appeared first on The Robot
