INSUBCONTINENT EXCLUSIVE:
India: Aquaguard, a leading name in water purifier industry, is facing severe backlash as customers increasingly report poor service
experiences from its authorized local service centers
Long wait times, unprofessional behavior, and subpar repairs are damaging the brand hard-earned reputation, leaving consumers frustrated and
questioning their loyalty
Numerous Aquaguard users have taken to social media, consumer forums, and complaint portals to voice their grievances
Common issues include: -Delayed Repairs: Customers report waiting weeks for basic servicing, despite promises of "24-hour resolution."
Unskilled Technicians: Many complain of technicians lacking proper training, leading to repeated malfunctions
Exorbitant Charges: Hidden costs and inflated spare part prices have left customers feeling exploited
Poor Customer Support: Follow-up requests are often ignored, with call centers redirecting complaints endlessly
A Customer from Mangalore complained on the faulty service by the Technician during the AMC warranty period and the Local Service Center
had demanded Rs 6000 "* Customer has raised a Cyber Complaint against Prashant K from PROMPT AQUA SERVICES
The truth is that Eureka Forbes are not informed on these and the Service Centers take advantage of Customer ignorance and demand Money by
sending PAYMENT LINKS (*Beware of such SCAM) Aquaguard, owned by Eureka Forbes, has long been synonymous with reliability
However, the inconsistency in after-sales service is eroding consumer confidence
Industry experts warn that failing to address these issues could push customers toward competitors like Kent, Pureit, or Livpure, known for
"After-sales service is critical in the appliances sector,"* said retail analyst Priya Menon
*"If Aquaguard doesnt rein in its service partners, it risks losing market share to brands that prioritize customer experience." When
contacted, an Aquaguard spokesperson acknowledged the concerns, stating: *"We are aware of some service-related challenges and are working
closely with our partners to improve response times and technician training
Customer satisfaction remains our top priority."* However, customers remain skeptical until visible improvements are made
Many demand stricter oversight of third-party service centers and transparent pricing policies
To regain trust, Aquaguard must: 1
**Audit Service Centers**: Enforce stricter performance benchmarks and penalties for non-compliance
**Enhance Training**: Ensure technicians are certified and equipped to handle repairs efficiently
**Improve Transparency**: Provide clear service timelines and cost breakdowns upfront
As complaints mount, the ball is in Aquaguards court to either revamp its service ecosystem or risk further reputation damage in an
increasingly competitive market.
