100 tour operators from 33 countries to attend Tehran forum

INSUBCONTINENT EXCLUSIVE:
been invited to attend the event, according to Moslem Shojaei, director-general for marketing and tourism development at the Ministry of
Cultural Heritage, Tourism, and Handicrafts.Speaking at a press conference on Sunday, Shojaei announced that the event would coincide with
the 7th edition of the Iran Export Capabilities Exhibition (Iran Expo 2025).The official described the forum as a significant opportunity to
present the Islamic Republic as a safe and attractive destination while countering negative perceptions about the country.Tour operators
from countries including Vietnam, Thailand, India, Tajikistan, Armenia, Turkey, Uganda, Mauritius, Bosnia, Saudi Arabia, Bahrain, the
Netherlands, Kazakhstan, Bangladesh, Uzbekistan, South Africa, Pakistan, Bulgaria, Turkmenistan, Oman, Malaysia, Slovakia, Azerbaijan, Iraq,
Afghanistan, Italy, Germany, the United Kingdom, Tunisia, Kyrgyzstan, Russia, France, and Brunei are expected to participate.A B2B meeting
is scheduled for Tuesday at the Parsian Esteghlal Hotel in Tehran.Shojaei outlined the program for the visiting tour operators, which
He also stressed the importance of tourism as a tool of public diplomacy, calling it one of the smartest strategies for introducing the
Council
understanding with UN Tourism to host an international urban tourism summit in Tehran.Shojaei also highlighted plans to make the best use of
influencer marketing to build trust and promote Iran globally through interactive content, media coverage, and digital platforms.Looking
roadshows across cities such as Basra, Baghdad, Karbala, and Najaf, as well as in Poland, Hungary, Serbia, and Russia.Moreover, he revealed
plans for Iran to host a conference dedicated to the Silk Road countries in Semnan and the third International Health Tourism Conference for
ECO member states in Hamedan in the current year.AM
This article first appeared/also appeared in Tehran Times