INSUBCONTINENT EXCLUSIVE:
The 4th China Media Group (CMG) Forum opened on Friday in Qufu City, east China's Shandong Province, highlighting cultural exchange and
technological empowerment.The forum was jointly hosted by CMG and the Shandong Provincial People's Government under the theme "Exchange,
Mutual Learning, Technology Empowerment: The Power of Civilization in Transformation and Development."Lin Wu, secretary of Communist Party
of China Shandong Provincial Committee, extended his sincere invitation to friends from around the world to experience Shandong firsthand
and gain a deeper understanding of China through personal engagement.CMG President Shen Haixiong said the group remains committed to
building bridges of dialogue through media communication and will work hand in hand with global partners to continuously inject the power of
civilization into global peace and development.About 300 guests from 95 countries and regions including political figures, leaders of
international organizations, heads of mainstream media organizations, diplomats, experts, scholars and representatives from multinational
corporations participated both online and offline.In a congratulatory letter, Daren Tang, director general of the World Intellectual
Property Organization (WIPO), said WIPO looks forward to continuing its partnership with CMG to seize opportunities and jointly address
challenges in the digital era.Melissa Fleming, UN under-secretary-general for global communications, warned in a video address that while
generative artificial intelligence brings new productivity and social benefits, it also poses significant risks that fuel a crisis of trust
She called on global media through this forum to collaborate in rebuilding integrity in cyberspace.Leaders of UNESCO, the World Tourism
Organization, Kazakhstan's Presidential Broadcasting Service, Euronews, CNBC, Kenya Broadcasting Corporation, Associated Press, Brazil's
Bandeirantes Media Group, Reuters and Agence France-Presse delivered speeches either on-site or via video
They expressed hopes that through the CMG Forum, they could enhance exchanges and mutual learning, deepen innovative collaborations amid
technological transformations, inject new impetus into building an open and inclusive international communication ecosystem, and gather the
strength of civilizations for world peace and development.The event launched the 2025 global tour of the cultural program "China Through Its
Intangible Heritage" and unveiled several international co-production projects on cultural exchange, along with research reports on topics
such as "Civilizational Exchanges and Media Empowerment: Pioneering Practices in the Integration of Culture and Tourism."On the same day, a
CMG news gathering event, "China Up Close, Shandong Tour," was initiated
Media workers from home and abroad will explore cities in Shandong, including Jining, Qingdao and Yantai, from a global perspective
presenting the historical roots and innovative developments of Qilu culture, a term referring to the ancient kingdoms of Qi and Lu, in what
is now Shandong Province, before the founding of the Qin Dynasty (221-207 BC), and telling Chinese stories that blend the ancient and the
modern.Meanwhile, the CMG Forum extended invitations to global guests for the 11th Nishan Forum on World Civilizations, which will also be
held in Qufu, the birthplace of the prominent Chinese philosopher Confucius.(Cover: The 4th CMG Forum opens in Qufu City, east China's
Shandong Province, April 25, 2025
