INSUBCONTINENT EXCLUSIVE:
On Thursday, OpenAI announced the addition of shopping features to ChatGPT Search
The new feature allows users to search for products and purchase them through merchant websites after being redirected from the ChatGPT
Product placement is not sponsored, and the update affects all users, regardless of whether they've signed in to an account.Adam Fry,
ChatGPT search product lead at OpenAI, showed Ars Technica's sister site Wired how the new shopping system works during a demonstration
Users researching products like espresso machines or office chairs receive recommendations based on their stated preferences, stored
memories, and product reviews from around the web.According to Wired, the shopping experience in ChatGPT resembles Google Shopping
When users click on a product image, the interface displays multiple retailers like Amazon and Walmart on the right side of the screen, with
buttons to complete purchases
OpenAI is currently experimenting with categories that include electronics, fashion, home goods, and beauty products.Product reviews shown
in ChatGPT come from various online sources, including publishers and user forums like Reddit
Users can instruct ChatGPT to prioritize which review sources to use when creating product recommendations.
An example of the ChatGPT
shopping experience provided by OpenAI.
Credit:
OpenAI
Unlike Google's
algorithm-based approach to product recommendations, ChatGPT reportedly attempts to understand product reviews and user preferences in a
preferences in future shopping recommendations.
